Tuesday, April 13, 2010

Nellleo and the Crepes

This past week I had the honour of working with the talented and beautiful Nelly on a logo for her photography and blog brand Nellleo. I have met Nelly at her recent photography exhibit and I was amazed by her talent, spirit of adventure, and outgoing nature. Nellleo's photography captures these things and so much more. A short time after our meeting, Nelly had approached me about designing a logo for Nellleo and I happily agreed.

We met over crepes and coffee to chitchat and briefly discussed some concepts for the Nellleo logo.



Nelly was a dream client and has left all the creative control of the design to me. Her only major requirements were these: "1. somehow capture an element of myself or the work I do, if possible and 2. for the love of everything holy, show the existence of 3 “L”s in nellleo". Over the next week, I sent Nelly a number of very diverse logo options to see what would catch her eye...



Out of everything I sent her, one little logo in particular pulled at Nelly's heart strings. She felt that this logo conveyed her and her photography perfectly, and I completely agree with that. It's elegant, playful, and has a natural element to it ~ totally Nellleo.




The logo is already being used on Nelly's blog and website, and I'm looking forward to seeing it as a watermark on her photography!
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2 Reactions:

  1. Anna, i love this logo too... really nice soft colours. so pretty.

    I enjoy seeing all the other logos as well, even though they did not get chosen. The one with all the colours is a great concept - it will be perfect for a graphic designer.

    Post more of your work - you are so talented.

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  2. I agree! keep posting your awesome work :)

    Genya, the colour pixels one was my 2nd most favourite one, but when I printed it on a letter head, it looked like "nellleo" was on fire.
    Which is theoretically cool, but, you know in Russian, "pojar pod ... " so I kinda moved away.

    Besides, the nellleo logo was love at first jpg sight :)

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